CLIENT OVERVIEW:
When Setara Rice approached me, they were ready to step up. A promising new name in the UK’s premium rice market, they needed more than just better packaging; they needed a brand that could earn trust, claim shelf space, and grow fast.
Through Studio 2 Ltd, I led the full transformation: strategy, visual identity, and packaging design. The result? A bold repositioning that helped Setara achieve a 50% increase in sales. The new identity didn’t just look good, it worked hard. It has since gained traction across retailers, received praise for its standout shelf appeal, and strengthened Setara’s presence in both the UK and international markets.
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CLIENT: SETAR ® LTD | Everyday Good Food
LED BY: Jamshed Aziz, Founder & Strategic Design Thinker
CREATIVE PRACTICE: Studio 2 Limited
Setara Rice Old Pack Design
Setara: Extra Long Basmati Rice New Pack
Are you prepared to take your brand to new heights? Let's join forces and craft something truly exceptional together! Reach out to us today to explore the remarkable journey of Setara Rice and other inspiring brands we've worked with.
