CLIENT OVERVIEW:
When Setara® Rice approached us, they weren’t starting from scratch, they were ready for a brand refresh that would elevate their presence in the UK’s premium rice market. Setara® needed more than a new look; they needed a culturally grounded brand that could earn trust, claim shelf space, and drive growth.
Through a culture-led brand strategy and a comprehensive refresh of their visual identity and packaging design, we helped Setara® rediscover and amplify its authentic story. Rooted in the oldest growing region of Punjab, where centuries of cultivation have perfected the flavour — Setara® represents a unique blend of heritage and quality.
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CLIENT: SETAR ® LTD | Everyday Good Food
LED BY: Jamshed Aziz, Founder & Strategic Design Thinker
CREATIVE PRACTICE: Studio 2 Limited
Setara Rice Old Pack Design
Setara: Extra Long Basmati Rice New Pack
Are you prepared to take your brand to new heights? Let's join forces and craft something truly exceptional together! Reach out to us today to explore the remarkable journey of Setara Rice and other inspiring brands we've worked with.
