META FURNITURE VISUAL IDENTITY DESIGN
Meta Furniture™ approached me with a clear ambition: to build a modern brand that fuses Scandinavian elegance with modular design thinking. Their goal wasn’t just to make furniture; it was to shape how people live, move, and adapt within contemporary spaces.
Through Studio 2 Ltd, I developed a visual identity that embodies their minimalist philosophy while carving out a distinct, aspirational presence in a crowded market. The identity system combines simplicity and sophistication, soft curves, muted colour palettes, and clean geometry, all reflecting one core belief: form and function should exist in perfect harmony.
This project wasn’t about chasing trends. It was about crafting a timeless and meaningful design language, one that feels intentional, human, and aligned with the lifestyle that Meta Furniture’s audience seeks to create.
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CLIENT
Meta Furniture™ - Live with Meaning
LED BY: Jamshed Aziz, Founder & Strategic Design Thinker
CREATIVE PRACTICE:
Studio 2 Ltd
Unleash your brand's potential! Collaborate with us to achieve remarkable results, just as we did with Meta Furniture™ and other inspiring names. Reach out today and let's create something extraordinary.
