Modern interior scene featuring a yellow armchair and plants in front of Meta Furniture logo on grey wall, conveying comfort and contemporary design
META FURNITURE VISUAL IDENTITY DESIGN
Meta Furniture™ approached us with a clear ambition: to build a modern brand that fuses Scandinavian elegance with modular design thinking. Their goal wasn’t just to make furniture; it was to shape how people live, move, and adapt within contemporary spaces.
Through Studio 2 Ltd, we developed a visual identity that embodies their minimalist philosophy while carving out a distinct, aspirational presence in a crowded market. The identity system combines simplicity and sophistication, soft curves, muted colour palettes, and clean geometry, all reflecting one core belief: form and function should exist in perfect harmony.​​​​​​​
This project wasn’t about chasing trends. It was about crafting a timeless and meaningful design language, one that feels intentional, human, and aligned with the lifestyle that Meta Furniture’s audience seeks to create.​​​​​​​
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CLIENT
Meta FurnitureLive with Meaning
LED BY: Jamshed Aziz, Founder & Strategic Design Thinker
CREATIVE PRACTICE:
Studio 2 Ltd

Meta Furniture logo design
Meta furniture catalogue design
Meta furniture visiting card design
Meta furniture pitch deck style guide
Meta furniture brand elements to use as texture and icon
Meta furniture colour palate
Meta furniture type style guide
Meta furniture typeface use guide
Meta furniture brand style guide
Meta furniture branding and logo use
Meta furniture editorial style look and feel
Meta furniture marketing and communication layout style guide
Meta Furniture tote bag design for marketing giveaway.
Meta Furniture tote bag design for marketing giveaway.
Meta Furniture product showcase for marketing campaign.
Meta Furniture product showcase for marketing campaign.
Meta furniture HHO out of home marketing
Unleash your brand's potential! Collaborate with us to achieve remarkable results, just as we did with Meta Furniture™ and other inspiring names. Reach out today and let's create something extraordinary.

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